Public Relation Assignment Example | Topics and Well Written Essays - 250 words

Public Relation - Assignment Example public relations can be done through compiling of distributed messages and their placement in the media by simply counting how many featured stories, news releases, letters, and photos are produced in a given duration of time. Another way of measuring the efforts of public relations is the measurement of changes in opinions, attitude and behavior, which can be considered as measurement of the effectiveness of public relations but requires interpretation as it can always be subjective. The efforts of public relations can also be measured through tracking of social content such as news sites, wikis, blogs and social networking sites, so as to determine the sentiments and volume of online conversations about a certain topic or brand. Advertising is not that much different from public relations but only with one major difference, advertising is paid media while public relations earned media. This means that ‘an individual or a company can choose to pay for advertisement or you can choose to market your product in the newspapers, websites or magazines and wait for the product to promote itself’ (Tymorek, 2010). With public relations, there is more credibility of the product due to verification by a third party while advertisement the credibility of a product is