Marketing a New Philosophy of Management Research Paper

Marketing a raw(a) Philosophy of Management - Research Paper ExampleThe end of this study will find several(prenominal) considerable results. Its possible outcome involves significant improvement in the knowledge and understanding of most new(a) concepts of marketing. The study will give a new direction to future training and research work up within the field of marketing.Over the years the marketing concept has certainly grown in popularity and status, conclusion application as a generic business philosophy in a wide regularize of contexts. However, the concept itself has remained essentially unchanged. A new concept of marketing encourages firms to clear a swish elevate in order to succeed in todays opposition. Despite the often devout attachment to the concept as a normative pillar, in recent years writers such as Houston and Gassenheimer have challenged the marketing concept, arguing that much marketing activity is in fact about the forestalling of competition and the su premacy of markets, not consumer autonomy. (Wensley, 2005) Others have raised doubts about its role in improving the competitiveness of organizations. On the basis of empirical evidence, they have suggested that the implementation of the marketing concept has actually undefined competitiveness.These authors were among the first to question, perchance unfairly, the value of the marketing concept. (Hooley and Lynch, 2003) But, the key point to which they helped to draw our attention was that the implementation of the marketing concept was nice the Achilles heel of the discipline. In the absence of clear guidelines about how to put it into practice and make it effective, that which was left was teentsy more than vacuous rhetoric. ( Samli, Palda, and Barker, 2008).This paper argues for the continued development and reappraisal of the marketing concept of something having a posh name. The main point is that the marketing concept, as it is often written about, assumes many of the chara cteristics of an ideology or an clause of faith.